Seven Dials was transformed into a winter wonderland in 2016 when they hosted the official Christmas light switch on. A shopping evening took place with traffic-free streets, music, freebies and local retailers coming on board to have a festive street party. To create the official light switch on buzz, a projection company was brought on board to bring the Christmas decorations to life. A story was created to coincide with an enchanted  animation that was projected onto the surrounding properties accompanied by live vocals telling a festive story. This was supported by a full PR strategy, gaining over 60 pieces of coverage in London based and nationwide publications. Along side an all encompassing partnership with London Evening Standard. Click here to see the event wrap up video. (Sister London)